Bluesky is a rapidly growing microblogging social media platform founded by Jack Dorsey, former CEO of Twitter. Bluesky is a rapidly growing microblogging social media platform that allows users to share short posts, images, and videos. Developed as a project initially by Twitter, it became an independent entity in 2021 and launched its public beta in February 2023. The platform has gained significant traction since opening to the general public in February 2024, reaching approximately 30 million users by January 2025.
Key Features of Bluesky
Microblogging Format: Users can post messages up to 300 characters long, akin to Twitter’s structure, and can also engage with content through replies, reposts, and likes.
Custom Feeds: Bluesky promotes a “marketplace of algorithms,” allowing users to create or choose from various algorithmic feeds tailored to their interests. This feature enables a personalized timeline experience.
Domain-based Verification: Users can verify their accounts through a domain-name-based handle system, enhancing authenticity and trust on the platform.
Moderation Tools: The platform includes user-managed moderation options, enabling individuals to control their content experience more effectively.
Key statistics
As per the statistics provided by rootdigital, some of the key statistical highlights are as follows:
- Bluesky has 27.44 million registered users as of January 2025.
- In November 2024, Bluesky saw its highest number of downloads at 7.85 million.
- The U.S. has the highest share of monthly Bluesky site visitors with 42.44% of total visitors, followed by Brazil with 10.28%.
- Users in the UK make up 7.53% of traffic.
- The majority (60.45%) of Bluesky users are aged 34 or under, and 61.53% are male.
- It is estimated that there have been over 800 million posts on Bluesky since its launch.
- This app has 20 full-time employees and around 100 external contractors.
Usage of Bluesky
As per the statistics of rootdigital, following are top five countries in terms of usage of Bluesky, with figures indicating relative website traffic:
| Country | Traffic Share (%) |
| United States | 42.44% |
| Brazil | 10.28% |
| United Kingdom | 7.53% |
| Japan | 5.43% |
| Germany | 3.70% |
Growth and User Engagement
Bluesky’s user base surged following controversies at Twitter and changes in its policies. The platform saw significant growth particularly after the 2024 U.S. presidential election, where it tripled its user count within three months, driven by users seeking alternatives to Twitter.
Recent Developments
- As of late January 2025, Bluesky has reached 30 million users, marking a substantial increase from previous months.
- The platform has faced challenges related to content moderation and user safety but has made commitments to improve these aspects following user feedback and incidents earlier in its development.
Bluesky aims to foster a more positive online environment by emphasizing community engagement and user control over content, distinguishing itself from other social media platforms.
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